The concept of being perused and judged – rightly or wrongly – based on backlist doesn’t really need to bother publishers. But let’s think about our own “backlists” – and whether we feel confident in having ourselves judged by strangers based only upon a perusal of all that we’ve made available to the public. Our published works, books, eBooks, apps, music, art—that’s all backlist we have to nurture and sustain. If anyone has heard me speak on this topic, you’ll know I’m a stickler for encouraging no publication of any kind (print, digital, traditional, indie, self, I don’t care) without feeling what we’re publishing and offering to the public represents us the way we want to be represented, to be seen, and to be judged. But what about our other backlist? Our internet backlist. As Seth Godin points out in the post that got me thinking about this topic, “the internet doesn’t easily forget.” It’s important to realize our backlist consists of every post, every photograph, every tweet, every article, every comment, every interview, every publication that we’ve ever made somewhere online. Some of our backlist may be hard to find, just as a publisher’s out-of-print titles may be hard to find. But nothing is impossible to find. It’s called Google. And it reaches back and deep, a trawler without regard for what’s dredged up for anyone to see—friends and family, who may be forgiving; potential employers, agents, editors, and business partners who won’t be.
“Your history of work is as important as the work you'll do tomorrow,” Godin says. All of our backlist is valuable. Or it ought to be. What does your backlist say about you?
(c) emma d dryden, drydenbks LLC